Head of E-Commerce (m/f/d)

About Yepoda

Our mission is to bring Clean K Beauty Innovations, from Korea straight to Europe, UK, and the US without ever compromising on our values, quality, and sustainability. Our clean, mindfully produced skincare products are made with love in Korea, vegan, cruelty free, and packed with the best natural and active ingredients.

Founded in 2020 by Sander Joonyoung van Bladel and Veronika Strotmann, Yepoda is a fast growing beauty start up based in the heart of Berlin. Our products are available across Europe and, since March 2025, at Sephora Europe, online and in over 250 stores. As a certified B Corp™, we are committed to building a business with purpose. With a team of over 120 brilliant individuals from around the world, we are actively shaping Yepoda’s story every day.

We are looking for a Head of E commerce to own and manage our direct to consumer online shop and drive its performance across all markets. This role owns on site revenue performance and daily ecommerce execution, leading a small ecommerce team and working closely with Marketing, Brand, Supply Chain, Tech, and Customer Care to ensure the website sells effectively and continuously improves.

Your Tasks

Own overall DTC ecommerce performance across all markets, including conversion rate and average order valueTranslate commercial goals into clear ecommerce priorities and concrete on site actionsMonitor daily performance and react quickly to opportunities, issues, and stock or conversion risksOwn homepage, category pages, product pages, navigation, and onsite merchandising decisionsEnsure the website is always clear, conversion focused, and fully aligned with the brandMake final decisions on onsite structure, hierarchy, and merchandising trade offsLead onsite execution of product launches, campaigns, promotions, bundles, gifts, and seasonal initiativesEnsure strong alignment between marketing campaigns, stock availability, and onsite executionLead, develop, and prioritise a lean, high impact ecommerce teamWork with external agencies and freelancers when neededCollaborate closely with Performance Marketing, CRM, Brand, Supply Chain, Tech, and Customer CarePartner with Tech to scope, prioritise, and deliver website improvementsTrack and report on key ecommerce KPIs, sharing clear insights and recommendations with leadershipFocus on actions and outcomes, not reporting for reporting’s sake

Your Profile

Six to eight years of experience in DTC ecommerce, ideally within beauty, fashion, or lifestyleHands on experience owning onsite performance and ecommerce merchandisingStrong experience working with Shopify or comparable ecommerce platformsProven background in onsite optimisation and ecommerce operationsHighly commercial and execution driven mindsetComfortable making trade offs between brand, speed, and conversionData driven, pragmatic, and outcome orientedAble to work in a lean setup with high ownership and accountabilityClear communicator who can align stakeholders and make decisionsExperience working in international, multi market setups is a plusExperience managing agencies or freelancers is a plusGenuine interest in skincare, beauty, or consumer brandsFluent in English, another European language is a plus

What Success Looks Like

Continuous improvement in ecommerce performance and onsite efficiencySmooth, timely, and well executed product launches and campaignsA clear, well prioritised ecommerce roadmap focused on commercial impactA fast moving, pragmatic ecommerce team with clear ownershipA website that consistently sells well and supports brand growth across markets

What we offer

Dynamic Environment: The opportunity to work in a start up environment surrounded by a passionate and dedicated teamAccelerate Your Career: Take on responsibility from day one, with room for professional growth and advancement as the company continues to expandInspiring Workspace: Located in the heart of Berlin's Prenzlauer Berg, a dog friendly office, with free drinks and snacksHybrid Working: We understand that sometimes you get more stuff done from home and need a change of sceneryWe Value Diversity: We seek to build an inclusive workplace that welcomes people from all different backgrounds. A welcoming, international, dedicated team with flat hierarchies and trust by defaultEmployee Discounts: You will get to enjoy the Yepoda products at a discount and share them with friends and family to keep your glow goingUnique add ons: Enjoy an Urban Sports membership package to help you stay active and healthy

Would you like to be part of the team? Then we would love to hear from you! 🫰✨

Make sure to apply by clicking on the Apply for this job button below. Please upload your CV and Cover Letter in English language. Our Talent Acquisition team will review your application and get back to you as soon as possible.

At Yepoda we are dedicated to providing equal employment opportunities to all individuals, regardless of race, color, ethnicity, ancestry, religion, national origin, citizenship, gender, gender identity or expression, sexual orientation, age, marital status, parental status, disability, or any other status protected by applicable law.