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Brand Manager (m/w/d)

Baume & Mercier
Munich, DEManagementDirector

About the Role

Are you looking for an entrepreneur position?Do you love being on the road for about 70% of your time and maintaining your network?Do you have a hands-on mentality and think strategically?The position is located in Munich and reports directly to the Regional Commercial Director.The mission is to lead the development of Baume-Mercier in Germany, Austria and all Eastern countries (Poland, Czech Republic, Romania, Bulgaria, Slovakia, Croatia, Serbia etcYou will be in charge of developing the brand equity of Baume-Mercier, attracting & developing local clientele, driving sales and setting up our retailer network (wholesale) in the market, accelerating business growth and brand desirability as well as orchestrating the 360° engagement plan and enabling the transformation of digital & client centricity in the local organization.HOW WILL YOU MAKE AN IMPACT?Build and implement the yearly Business Strategic Plan and BudgetPropose and implement the distribution strategy to achieve the annual sales objectivesDevelop the business on all channels: Wholesale network and EcomDefine the Distribution strategy in each country and negotiate with key Partners Prepare and implement action plans for the attainment of approved objectives with a smooth coordination amongst different parties.Elaborate and communicate the necessary reports (Sales Analysis including sell-out, sell-in, financial, etc…)Maximize the network performance and anticipate trade evolutions and opportunitiesIncrease and improve the brand coverageDevelop solid partnerships and action plans with the tradeMonitor in-store inventory levels and stock rotationImplement a sell out strategy and deploy activation plans per accountDevelop the brand’s image in the market according to the guidelinesReport key issues and activities to the Headquarters on a regular basisPrepare and present regular business reviews as well as the annual Business planPropose and monitor the annual budget:Monitor the implementation and control of budget expensesAnalyse and follow-up network sales and targetsProvide sales analysis and financial reports to HeadquartersResponsible for the local P&LImplement Marketing and Communication strategy, in line with Headquarters guidelines:Develop the marketing strategy and initiatives within the defined expenses envelopeManage all aspects of the brand’s image building and developmentMonitor all co-op marketing investments and ensure they are in line with Headquarters’ strategyOversee and host Marketing and Communication eventsEntertain constructive relationship with local MediaRepresent and promote the brand towards the different clienteleManage and strengthen the partnership with local key accountsEnhance Maison’s knowledge of its final customers through end-client data capture / set up activation plans with our partnersMonitor and benchmark competitionManage the Operations processes:Elaborate and submit in timely manner the annual sales forecast for each entityCoordinate the supply chain from ordering to shippingMonitor and follow up monthly forecasting and purchasing processManage, monitor and optimize local stocksMonitor and support After Sales Service performanceManage the team in the Baume -Mercier team (1 Sales Operations Manager and 1 Sales/Marketing Manager)Recruit new talents to accompany the brand developmentDevelop and manage a team covering Sales, Marketing, Communication and Operations functions.Define and communicate the mission and objectives to all team members, establishing priorities and assessing performanceDevelop a positive and entrepreneurial employee relations environmentHOW WILL YOU EXPERIENCE SUCCESS WITH US?Over 5 years of managerial experience in Luxury goods or High value product industryPassion for Market and Team ManagementExcellent Commercial background and negotiation skillsProven commercial experience in luxury goods as well as in marketing-mixYou have a strong understanding of the new business challenges and client expectations (omnichannel approach…) and are able to lead transformational projectsYou like to collaborate with multiple stakeholders in an international environment and are able to manage prioritiesYou have a strong understanding of the new business challenges and client expectations (omnichannel approach…) and are able to lead transformational projectsYou have strong transversal project management, negotiation, and communication skillsYou are a strategic thinker and a true problem-solverYou like to collaborate with multiple stakeholders in an international environment and are able to manage prioritiesYou are used to work in fast-paced and changing environmentsWHAT MAKES OUR GROUP DIFFERENT?Our true power does not lie in our similarities but in the rich diversity of our arts, cultures, and human skills, as well as our specific ability to foster untapped potential. We value freedom, collegiality, loyalty, and solidarity. We foster empathy, curiosity, courage, humility, and integrity.

We care for the world we live in.

Job Overview

100% EnglishNo German required
Baume & MercierHiring Company
Mar 5, 2026Date Posted